18-Year-Old Black Entrepreneur Lands Deal With Major Grocery Retailer With 73 Stores in 11 States

Meet Anaya Fernando, the 18-year-old CEO and founder of Sugar Sweet Bath + Body Treats, an emerging Black-owned bath and beauty self-care brand. Her company, based in Kalamazoo, Michigan, is expanding its product production in response to a brand-new retail deal with Fresh Thyme.

Anaya’s company is rising to meet increased demand by launching four of its top-selling products in Fresh Thyme Market locations. This exciting announcement follows the recently increased support of Anaya’s business by local entrepreneurs, mentors, and community leaders.

“I have always dreamt of owning my own business since I was 4 years old,” says Anaya. “My parents have always pushed me to work hard and dream big, regardless of how young I was or how difficult it might be. I hope others see my progress and the work I do with my business as a testament to everything that I have been taught and believe in.”

Anaya’s business has experienced steady growth and has received several accolades since its inception four years ago, as of 2022, the brand has also begun offering its products in bulk for wholesale and private label customers.

She comments, “I graduated from Portage Northern High School this year on May 27th and I am so excited about my new partnership with Fresh Thyme. This new retail partnership was made possible with the help of Teresa Baker and LLC Startup which is a company that helps other businesses that want to cross over into retail.”

“I am hoping that through my journey I can encourage other youth to pursue their goals and never give up,” she adds.

To learn more about the company or its full line of products, please visit the official website at SugarSweetBathTreats.com

Sugar Sweet Bath + Body Treats was founded in 2018 with a passion to make bath time fun again. One of its objectives is to provide great products that make bath time fun and sweet! All their products are made and packaged to look yummy enough to eat even though the products are NOT edible. They offer a unique selection of fun bath bombs, body butter, whipped soap, lip gloss, scrubs, and other treats.

For press inquiries or interview requests, contact (616) 294-8487 or info@sugarsweetbathtreats.com

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